A countryside pub with elevated character
The Pluck at Calthorpe
SUMMARY
We crafted a warm, characterful brand for this upmarket countryside pub - including logo, guidelines, and a simple, striking website.
Brand Identity
Logo Design
Brand Stationary
Web Design
SERVICES
Brand Identity
Web Design
Logo Design
Brand Stationary
Branding & Strategy
The Pluck needed an identity that felt both rustic and elevated - something that would honour its countryside setting while feeling considered and contemporary. We designed a custom logo inspired by traditional pub signage, paired with a timeless serif typeface and a rich, earthy palette. The result was a visual identity that feels confident and understated. We also delivered brand guidelines to ensure consistency across menus, signage, print, and digital touchpoints.
Web Design
To bring the brand online, we designed and built a simple but refined website that showcases The Pluck’s offering with elegance and clarity. Prioritising ease of navigation, bold typography, and carefully chosen photography, the site mirrors the experience of the venue itself - understated, welcoming, and full of character.
