Luxury for dogs - and the humans who love them
Luna PPC
SUMMARY
A full brand launch across identity, ecommerce and content for a premium dog lifestyle brand - from logo and packaging to photoshoots and a Shopify store.
Brand Identity
Web Design
Photography
Social Media
SERVICES
Brand Identity
Web Design
Photography
Social Media
Branding & Strategy
We built the Sizzle & Boo brand from scratch - designing a visual identity that feels high-end, playful and distinctly different in the pet space. From logo design and tone of voice to brand messaging and packaging, every detail was crafted to feel considered and cohesive. We developed a full logo system for use across embroidered labels, printed materials and digital touchpoints, ensuring the brand felt polished and ready for growth from day one.
Web Design & Ecommerce
The Sizzle & Boo site was built on Shopify with a clean, conversion-focused layout that showcases both the products and personality behind the brand. The site was optimised for desktop and mobile, integrated with Instagram and TikTok Shops, and connected to a full email marketing journey. We also handled newsletter communications and flows - helping turn first-time customers into loyal fans.
Photography & Content
To launch and grow the brand, we planned and directed four shoots, covering everything from studio product shots to relaxed lifestyle photography. We created a bank of high-quality imagery for use across the website, social and marketing - plus video content for launches and seasonal campaigns like Christmas. The result is a consistent, scroll-stopping visual identity that brings the brand to life wherever it appears.
